Wikipedia marks 25 years with campaign honoring volunteer contributors behind the platform
By
Abbey Bamford
Crackles when you bite it. Shows the baker did the work.
Summary
Wikipedia celebrates its 25th anniversary with a new global campaign and docuseries that shifts focus from the platform itself to the human volunteers who maintain and curate its content. The campaign, created with creative agency Kin, highlights how Wikipedia is built on discussion, disagreement, and consensus rather than algorithms and outrage, positioning it as "the last best place on the internet" amid debates about truth, misinformation, and AI-generated content.
Key quotes
· 3 pulledthe last best place on the internet
Who actually makes knowledge possible?
A place built on discussion, disagreement and consensus rather than algorithms and outrage
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