Hey Studio's Verónica Fuerte on preserving handmade craft in the age of AI
By
Tom May
3mo ago· 7 min readen
90/100
Golden Brown
Bagelometer↗
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Score90TypeinterviewSentimentpositive
Summary
Verónica Fuerte, founder of Barcelona-based Hey Studio, reflects on her 18-year creative journey, drawing a parallel to Britney Spears' career arc. She discusses the importance of handmade craft and physical processes in an era where AI threatens to flatten creativity. Fuerte emphasizes that maintaining hands-on methods, curiosity, and even embracing a little chaos are essential to preserving authentic, human-centered design.
Key quotes
· 2 pulledWhen I started Hey Studio, I felt very young with a lot of energy but naive, surprised by all the experiences.
Through the years, I think I had the same feeling as Britney. Sometimes, maybe once a year, I wanted to ki...
As AI threatens to flatten creativity, the Barcelona designer is putting her faith in craft, curiosity and maybe a little chaos.
When Verónica Fuerte compares her 18-year journey running Hey Studio...
