Obello launches as a design platform to help agencies scale content without sacrificing brand consistency
By
Tom May
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Obello is a new design platform co-founded by Ollie Ralph and Ben Pham (formerly of agency Character) that aims to help agencies maintain brand consistency while scaling content production. The article discusses how AI tools often sacrifice quality and consistency for speed, and positions Obello as a solution that lets design teams retain creative control while empowering marketing colleagues to create content at scale.
Key quotes
· 3 pulledAI tools promise to help, but most of them simply sacrifice consistency and quality for speed.
Thanks to Obello, design teams no longer need to choose between creative control and empowering their marketing colleagues to create content at scale.
Modern brands need constant content across an endless array of channels.
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