Christian energy drinks: Faith-based marketing or religious exploitation in the celebrity beverage boom?
By
Guardian staff reporter
Baker's choice. Dense with flavour, light on filler.
Summary
The article examines the rise of celebrity-endorsed beverages and the emergence of Christian energy drinks like Yahweh and Praise Energy. It explores how these brands market themselves as raising awareness for Christianity while potentially exploiting religious imagery for profit, treating Jesus like an "uncopyrighted Mickey Mouse." The piece questions the intersection of faith, commerce, and influencer culture in the booming beverage market.
Key quotes
· 3 pulledWhy are beverages so endorsable? Maybe we're not willing to trust Hulk Hogan with our dinner plans, but for a quick boost during a long workday? Sure – why not slam a can of Hogan Energy.
Drink brands such as Yahweh and Praise Energy say they're raising awareness for Christianity – but are they just treating Jesus like an uncopyrighted Mickey Mouse?
We're deep in the era of the celebrity beverage.
You might also wanna read
Overconsumption as a Spiritual Problem: How Lack of Values Drives Overspending
The article explores the connection between overconsumption and lack of personal values, arguing that overspending is fundamentally a spirit
sherryning.com·5mo ago
Christian content creators use Fiverr gig workers to produce AI-generated religious media
The article examines how Christian content creators are using gig workers on platforms like Fiverr to produce AI-generated religious imagery
The Verge·1mo ago
Analysis of Trump's AI-Generated Religious Imagery and Political Messaging
The article discusses Donald Trump's social media posts featuring AI-generated images that depict him alongside religious figures like Jesus
The Verge·1mo ago
How Capitalism Hijacked Our Food System and Engineered Our Cravings
The author shares a personal journey of overcoming food addiction and weight issues, using this experience to explore how capitalism has tra
hi-im-ada.beehiiv.com·8mo ago
England to ban energy drink sales to under-16s over health and concentration concerns
The UK government, led by Health Secretary Wes Streeting, is set to ban the sale of energy drinks (containing more than 150mg of caffeine) t
theguardian.com·9mo ago
Mac App Store Flooded with ChatGPT Copycat Apps and Lookalike Icons
The article examines the proliferation of copycat AI chat apps in the Mac App Store, comparing it to a "flea market" of counterfeit goods. T