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Personal Health Records Are the Most Valuable Stolen Data at $300 Per Record, Study Finds

By

@cyberresearch.bsky.social

5d ago· 6 min readenInsight

Summary

Security researchers analyzed 348 real data breach listings from dark and clear web marketplaces (2008-2026) to determine the most valuable types of stolen data. Personal health records are the most valuable at approximately $300 per record, followed by PINs at $196. Surprisingly, credit card numbers rank only eighth at $17 per record, despite receiving disproportionate attention from both the public and organizational security investments.

Key quotes

· 3 pulled
We actually found that personal health records are the most valuable to threat actors, commanding approximately $300 per record.
Credit card numbers, which occupy an outsized share of both public attention and organizational security investment, rank eighth at just $17.
What is the most valuable type of data to threat actors? To answer this question, we analyzed 348 real data breach listings spanning from 2008 to 2026 from dark and clear web marketplaces.
Snippet from the RSS feed
By Andréanne Bergeron, Security Researcher, and Renaud Bergeron, Criminology Intern (University of Montreal) What is the most valuable type of data to threat actors? To answer this question, we analyzed 348 real data breach listings spanning from 2008 to

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