Growing but niche: Only 3% of U.S. households pay for AI subscriptions despite rising adoption

Summary

Despite widespread subscription fatigue among Americans, a small but growing number of households (3%) are paying for AI subscriptions for personal use. The article profiles users like Kirby Plessas, who spends $40/month on ChatGPT and Gemini for tasks ranging from party planning to diagnosing appliance issues. It explores what consumers actually get for their money, the value proposition of AI subscriptions, and whether the benefits justify the costs as adoption slowly increases.