WeWantMore creates understated brand identity for Brussels' intimate Faubourg 21 hotel

Summary

Belgian design studio WeWantMore created the brand identity for Faubourg 21, a luxury hotel in a 19th-century Brussels townhouse that brands itself as "the smallest grand luxury hotel." The design approach focuses on understated elegance and intimacy, avoiding overt luxury signals in favor of a refined, private-home atmosphere. The branding captures a sense of exclusivity that feels both intimate and grand.