Millennial parents fuel boom in vintage children's clothing in Los Angeles
By
Marah Eakin
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
Millennial parents in Los Angeles are driving a boom in vintage children's clothing, spending hundreds to thousands of dollars on nostalgic throwback looks from the '80s and '90s. The trend is fueled by parents wanting to dress their kids in the same brands, characters (like Rugrats), and styles (Raiders jackets, OshKosh B'gosh) they loved as children. In-person vintage markets and online platforms like Depop and Poshmark are seeing surging demand and prices for kids' vintage apparel.
Key quotes
· 3 pulledParents are spending hundreds or sometimes thousands of dollars on throwback looks for their mini-mes.
They are on the hunt for clothes from Raiders jackets and 'Rugrats' tees to 1980s OshKosh B'gosh.
There's a new generation of kiddos hitting the playground looking incredibly cool.
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