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Validating Business Ideas Through Casual Conversations with Strangers

By

tacon

7mo ago· 4 min readenOpinion

Summary

The article describes a personal method for validating business ideas by testing them on strangers in casual social settings like bars. The author shares a specific experience in New York City where they were discussing a delayed website launch at a dive bar when a designer interrupted their conversation. This led to an impromptu validation session where the author pitched their idea to the stranger, gaining valuable feedback and confidence in their concept. The piece advocates for this informal approach to idea validation as an effective alternative to traditional market research methods.

Key quotes

· 4 pulled
One of my favorite ways to truly validate an idea is at a bar... on strangers.
I 'discovered' this a few years ago when I was still new to NYC, and since then have used this amazing technique half a dozen times.
It was a slow Saturday, but we had a soft launch happening, and the developer was running a tad behind.
About an hour in, a designer broke in to our conversation, apologizing profusely, to ask for...
Snippet from the RSS feed
One of my favorite ways to truly validate an idea is at a bar... on strangers.

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