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The Swiss Watch Industry Crisis: How Japanese Competition and Multiple Factors Created the 1970s Quartz Crisis

By

bigwheels

2mo ago· 39 min readenInsight

Summary

The article examines the Swiss watch industry crisis of the early 1970s, commonly known as the 'quartz crisis,' which was actually a compound of three separate disasters that occurred simultaneously. It details how Japanese competition emerged as a major threat, with Japanese watchmakers sweeping all top spots at the 1968 Geneva Observatory trials for mechanical watches, signaling a significant shift in the industry landscape that the Swiss had been monitoring but were ultimately unprepared for.

Key quotes

· 4 pulled
In the early 1970s disaster struck the Swiss watch industry. Now people call it the quartz crisis, but in fact it was a compound of three separate disasters that all happened at about the same time.
The Swiss had been watching the Japanese in the rear view mirror all through the 1960s, and they'd been improving at an alarming rate.
But even so the Swiss were surprised in 1968 when the Japanese swept all the top spots for mechanical watches at the Geneva Observatory trials.
The Swiss knew what was coming. For years the Japanese had been able to make
Snippet from the RSS feed
In the early 1970s disaster struck the Swiss watch industry. Now people call it the quartz crisis, but in fact it was a compound of three separate disasters that all happened at about the same time.

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