Creative director Raissa Pardini on unlearning productivity and perfectionism in the age of AI
By
Abbey Bamford
Not artisan, but a perfectly fine bagel. Hits the spot.
Summary
Creative director Raissa Pardini reflects on her journey of unlearning productivity-driven design habits and perfectionism in the age of AI. She describes feeling like a machine herself during her career—efficient but disconnected—and how leaving design helped her rediscover what makes human creativity unique. The article argues that as AI takes over technical execution, designers must unlearn rigid rules and reclaim the messy, emotional, and imperfect aspects of creativity that machines cannot replicate.
Key quotes
· 3 pulledIf a machine could create something beautiful, does it matter if it never felt anything while doing it?
I was efficient, productive and technically good. I was doing everything I had been taught to do: following the rules, applying the methods, learning from the designers before me.
On paper, it worked, but in reality, it didn't, and – eventually – I left design for a number of years.
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