Realbase founder Frank Greeff sold company for $180m but didn't share equity with most staff
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@winkypop.bsky.social
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Summary
Frank Greeff, the founder of real estate marketing platform Realbase, sold his company to Domain for $180 million in April 2022 but did not share equity with the vast majority of his staff, meaning only a tiny circle benefited from the exit. Greeff has since become a prominent voice opposing the Albanese government's capital gains tax changes, using AI-generated images of Anthony Albanese in a viral social media campaign dubbed "co-founder Albo." The article highlights the irony of Greeff campaigning against tax changes while having excluded most employees from the financial upside of his company's sale.
Key quotes
· 3 pulledThe $180m payday that 'meme king' didn't share with most staff
Frank Greeff, the Sydney entrepreneur who sold real estate marketing platform Realbase to Domain Holdings in April 2022, has emerged as one of the loudest tech sector voices opposing the Albanese government's overhaul of capital gains tax.
He's the face of the viral 'co-founder Albo' campaign. He's also the founder whose $180 million exit handed a payday to a tiny circle while other staff were kept in the dark.
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