EU Packaging and Packaging Waste Regulation (PPWR): Key Provisions and Compliance Requirements
Front-window bakery material. Catches the eye, delivers the goods.
Summary
The EU adopted the Packaging and Packaging Waste Regulation (PPWR) on 19 December 2024, effective 11 February 2025, replacing the previous directive. It sets comprehensive sustainability and labelling requirements across the entire packaging life cycle to support circular economy goals and the 2050 climate neutrality target. Key provisions include requirements on recyclability, minimum recycled content, labelling, packaging minimisation, reuse, and refill-related obligations. Only compliant packaging may be placed on the EU market.
Key quotes
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It establishes sustainability and labelling requirements across the entire packaging life cycle, from production to use and waste management, in support of the EU's circular economy objectives and 2050 climate neutrality target.
Only packaging that complies with the PPWR may be placed on the EU market, with 'packaging' defined broadly as any item intended to be used by an economic operator.
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