Study: SUV buyers not deterred by pedestrian safety warnings, financial penalties may be needed
By
Peter Walker
Summary
A study by Swansea University psychologists found that informing SUV buyers about the safety risks these vehicles pose to pedestrians and cyclists does little to deter them from purchasing. The researchers suggest that financial penalties or government regulations may be necessary to reduce the number of large, dangerous vehicles on roads, as awareness campaigns alone are ineffective.
Source

Key quotes
· 3 pulledDrivers who are told about the safety risks posed by SUVs to cyclists and pedestrians are very unlikely to be deterred from buying one, a new study has found.
The findings indicate that if governments want to reduce the number of large, dangerous vehicles on the roads, it is likely to require financial penalties, according to the psychologists at Swansea University who led the research.
A series of studies have shown that sport utility vehicles (SUVs) and similarly oversized domestic vehicles such as pickup trucks are more dangerous than standard cars for pedestrians and cyclists.
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