SuprSend launches AI-first notification infrastructure platform for developers
By
Nikita Navral
A bagel you'd recommend to a friend without hedging.
Summary
SuprSend, a notification infrastructure startup founded in 2022 and used by 500+ companies, is launching an AI-first notification platform. Co-founder Nikita explains that traditional notification infrastructure has too many moving parts (workflows, templates, channels, routing logic), causing new customers to spend weeks learning the system. To solve this, they shipped 6 AI-native interfaces that simplify the complexity of building and managing cross-channel notifications (email, SMS, push, WhatsApp, Slack, MS Teams, in-app) for developers and product owners.
Key quotes
· 5 pulledWe've been building notification infrastructure since 2022 - used by 500+ companies to send customer engagement notifications across email, SMS, push, WhatsApp, Slack, MS Teams, and in-app.
The problem: notification infrastructure has too many moving parts. Workflows, templates, preferences, tenants, channels, routing logic.
New customers spent weeks just learning how things connect before writing code.
We tried better docs, better UI — it helped but didn't solve it.
So we shipped 6 AI-native interfaces.
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