Stockholm's IW Agency Revamps Hatting Bread Branding with Fresh Aesthetic
By
Garrick Webster
A good honest bake. Not flashy, but you'll finish the whole bagel.
Summary
Stockholm's IW Agency rebrands Hatting bread with a fresh aesthetic to appeal to younger consumers and families. The design aims to stand out in the traditional bread aisle by being bold and visually appealing.
Key quotes
· 2 pulled"Early on, we realised that for Hatting to truly stand out in such a traditional bread aisle, it had to be bold."
"A key part of the brief was also to appeal to younger consumers and families."
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