Starbucks' AI Inventory Tool Promised 99% Accuracy; 11,000 Stores Revert to Manual Counting Nine Months Later
Crusty in the right places. Worth the chew.
Summary
Starbucks rolled out an AI inventory tool called Automated Counting from startup NomadGo across 11,000+ stores in September 2025, touting 99% accuracy and 8x faster counts using computer vision and AR. However, nine months later, the system failed to deliver on its promises, and Starbucks reverted to manual counting by baristas. The article examines the gap between ambitious AI vendor claims and real-world operational failures in retail.
Key quotes
· 4 pulledNinety-nine percent accuracy. Counts up to eight times faster than doing it by hand.
The press release said the inventory was automated, intelligent, and fun. The internal memo, nine months later, said the baristas could go back to counting it themselves.
A 'unique synthesis' of on-device computer vision, 3D spatial intelligence, and augmented reality.
Wave a tablet at a shelf of milk jugs and syrups, and the count appears, validated in AR.
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