Starbucks Korea to close all stores for history training after promotion referencing pro-democracy massacre sparks backlash
By
Raphael Rashid
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
Starbucks Korea is temporarily closing all 2,000+ stores on June 22 for mandatory history lessons and "social sensitivity" training after a promotion referencing the 1980 Gwangju pro-democracy massacre sparked public and political backlash. The half-day closures are expected to cost the company approximately 2.1 billion won ($1.4 million) in lost sales. Employees will watch recorded lectures on modern Korean history as part of the company's response to the public relations crisis.
Key quotes
· 3 pulledMore than 2,000 stores will temporarily close at 3pm on 22 June, the company said, so staff can watch recorded lectures on modern Korean history and engage in 'social sensitivity' training.
The half-day closures will cost Starbucks an estimated 2.1bn won ($1.4m) in lost sales, according to data firm IGAWorks.
The measures follow a public relations crisis triggered when Starbucks Korea ran a di
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