First reported by Variety
Jay Shetty's 'On Purpose' Podcast Lands $100M+ Video Distribution Deal with Netflix and Spotify
Jay Shetty signs $100 million deal to move podcast video to Spotify and Netflix
By
Cristian Dina
1d ago· 5 min readenNews
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Summary
Former Hindu monk turned self-help podcaster Jay Shetty has signed a multi-year deal worth up to $100 million to bring the video version of his show "On Purpose" exclusively to Spotify and Netflix, moving it off YouTube. The deal places Shetty in the same financial tier as top podcasters like Joe Rogan ($250M Spotify deal) and Alex Cooper ($125M SiriusXM deal). The video episodes will move to the platforms starting July 13, while older episodes and promotional clips remain on YouTube.
Key quotes
· 3 pulledThe arrangement is worth as much as $100 million over multiple years, according to people familiar with the deal cited by Bloomberg.
That figure puts Shetty in the same financial league as Joe Rogan, whose Spotify deal was worth $250 million, and Alex Cooper, who signed a $125 million agreement with SiriusXM.
The show will move to Spotify and Netflix on 13 July.
Jay Shetty, the former Hindu monk turned self-help podcaster, has signed a deal to bring the video version of his show On Purpose exclusively to Spotify and Netflix. The arrangement is worth as much as $100 million over multiple years, according to people
