Jay Shetty's 'On Purpose' Podcast Lands $100M+ Video Distribution Deal with Netflix and Spotify
By
Todd Spangler
FeedBagel synthesis
· 2 sourcesJay Shetty's motivational podcast "On Purpose" has secured a multiyear video distribution deal with Netflix and Spotify worth over $100 million, moving the video version of the show off YouTube. Variety reported that the deal followed a competitive bidding process with three other companies offering nine-figure sums. According to bsky, the video episodes will move to the platforms starting July 13, while older episodes and promotional clips remain on YouTube.
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Summary
Jay Shetty's motivational podcast "On Purpose" has secured a multiyear distribution deal with Netflix and Spotify worth over $100 million, bringing the video version of the show exclusively to both platforms. The deal follows a competitive bidding process with three other companies offering nine-figure sums for the rights.
Key quotes
· 3 pulledSpotify, Netflix and Shetty on Wednesday announced a new partnership to bring 'On Purpose' into video across both services.
A source with knowledge of the agreement told Variety the multiyear deal is worth more than $100 million.
Three other companies had been bidding in the nine-figure range for the rights to 'On Purpose.'
