Spike Lee Partners With Herman Miller to Promote Aeron Chair During Knicks-Spurs NBA Finals
By
Gavin Sheehan
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Spike Lee has partnered with Herman Miller ahead of Game 3 of the NBA Finals between the New York Knicks and San Antonio Spurs to promote the company's new Aeron Chair. The campaign highlights a new color option called Nightfall, a deep midnight blue aimed at Knicks fans, positioning the chair as "the best seat in the house" for watching the game.
Key quotes
· 2 pulledSpike Lee has teamed up with Herman Miller to promote 'the best seat in the house.'
They're offering up their new Aeron Chair in some new colors, including Nightfall, a deep midnight blue, aimed specifically at New York Knicks fans.
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