Solo Technical Founder Seeks Marketing Advice After Repeated Product Launch Failures
By
lazarkap
1mo ago· 1 min readen
75/100
Toasty
Bagelometer↗
Plain bagel done well. Pleasantly substantive.
Score75TypeinterviewSentimentnegative
Summary
A solo technical founder shares their struggle with marketing after repeatedly building products that gain minimal traction. They've shipped multiple products that follow the same pattern: building, posting, getting a few likes from friends, some organic traction, then nothing. The founder expresses reluctance to give equity to someone met online or hire a paid marketer with zero revenue, and refuses to use platforms like TikTok for marketing. They're seeking advice from the Hacker News community on practical marketing approaches for solo technical founders.
Key quotes
· 4 pulledI've shipped multiple products over the past few years. Every single one followed the same pattern: build, post, get 12 likes from friends, a bit of organic traction, then nothing.
I know I need marketing help but giving equity to someone I met online feels like a huge risk.
At the same time hiring a paid marketer when you have zero revenue feels just as scary.
And I'm not dancing on TikTok, that's for sure.
I've shipped multiple products over the past few years. Every single one followed the same pattern: build, post, get 12 likes from friends, a bit of organic traction, then nothing. Back to coding a new thing.
