Scrumball: AI-Powered Influencer Marketing Platform with 120M Creator Database
By
Chris Messina
Soggy bottom. Skim the top, leave the rest on the tray.
Summary
Scrumball is an AI-powered influencer marketing platform that automates the entire campaign process. Founded by Alex Chu, it uses three AI specialists (Lillian, Hunter, and Charlie) to handle brand analysis, creator discovery from a 120M+ database, outreach automation, and ROI tracking. The platform claims to launch campaigns in days instead of weeks with 89% accuracy in ROI prediction.
Key quotes
· 4 pulled73% of brands can't prove influencer ROI
Lillian works with you to analyze your brand across 92 dimensions and predict campaign ROI with 89% accuracy
Hunter finds you optimal creators from 120M+ database
We manage everything, so you focus on growth
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