Scout Lab rebrands Healthee with warmer, human-centered visual identity for AI health platform
By
Abbey Bamford
7mo ago· 4 min readenNews
65/100
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Summary
Creative communications agency Scout Lab has rebranded Healthee, an AI-powered health benefits navigation platform. The new visual identity aims to bring warmth, clarity, and humanity to the complex healthcare space, moving away from cold, corporate aesthetics. The rebranding focuses on building trust and emotional connection with users navigating health benefits.
Key quotes
· 2 pulledHealthee came to us with a strong vision but a visual identity that didn't reflect the emotional value of what they offer.
Our challenge was to create a brand that could build trust in a highly technical space while also standing out from the many cold, corporate healthcare brands.
AI-powered health benefits platform Healthee has unveiled a new brand identity by Scout Lab, designed to bring clarity, warmth, and humanity to a notoriously complex category.
Health benefits are rar...
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