Apple prioritizes software fixes over AI at WWDC, addressing design backlash and core issues
Lacks bite. And filling. And a copy-editor at the bakery.
Summary
Apple's WWDC 2025 keynote prioritized fixing longstanding software issues over unveiling a major AI-powered Siri upgrade. Craig Federighi opened by addressing core problems including a controversial design overhaul (Liquid Glass in iOS 26), a broken search function, unreliable file sharing, and a Health app that neglected half its users. The keynote's structure suggested Apple needed to resolve foundational software issues before advancing its AI ambitions, framing Siri improvements as part of broader OS refinements rather than a standalone AI breakthrough.
Key quotes
· 4 pulledCraig Federighi opened the WWDC keynote by focusing on repairs rather than immediately presenting a revamped, AI-powered Siri.
Apple has spent two years trying to catch up in AI while core software issues accumulated.
The keynote's sequencing framed a better Siri as part of broader operating-system improvements, implying foundational issues needed addressing first.
The first fix item was Liquid Glass design language introduced in iOS 26, which triggered consumer backlash over readability and usability.
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