Samuel L. Jackson Advocates for Renewable Energy and Seaweed Snacks in New Campaign
By
Katy Cowan
A touch underbaked. Edible, but you'll want a strong coffee alongside.
Summary
Samuel L. Jackson is promoting an unexpected partnership with energy company Vattenfall, advocating for renewable energy through a campaign that highlights offshore wind farms and the surprising byproduct of seaweed snacks. The campaign, developed by NORD DDB, showcases Jackson's signature charisma and humor while emphasizing serious environmental benefits.
Key quotes
· 4 pulledYou've seen him take on snakes on planes, Sith Lords, and Tarantino scripts – but now Samuel L. Jackson is taking on... wind farms and seaweed snacks?
The American actor has teamed up with European energy company Vattenfall to front a new campaign that's flipping the script on how we think about renewable energy.
Developed by NORD DDB, it features Jackson in full force: charming, swear-y, and deadly serious about saving the planet.
Why seaweed? Because Vattenfall isn't just building offshore wind farms to generate fossil-free electricity. It's also exploring how those very same turbines can produce seaweed snacks.
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