Roku Rolls Out First Major Home Screen Redesign in Over a Decade
By
Jill Goldsmith
FeedBagel synthesis
· 2 sourcesRoku is rolling out its first major home screen redesign in over a decade, featuring personalized recommendations and faster content discovery, according to Deadline. Variety reported that the more dynamic and smarter interface begins rolling out on May 27 across all Roku TVs and streaming devices in the U.S., with plans to expand to additional countries. The update is driven by user research and behavioral insights, and comes as Roku surpasses 100 million streaming households, Deadline added.
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Summary
Roku is rolling out its first major home screen redesign in over a decade, featuring personalized recommendations and faster content discovery. The update is driven by user research and behavioral insights, and comes as Roku surpasses 100 million streaming households.
Key quotes
· 3 pulledThe first major update of the Roku Home Screen in over a decade features more relevant recommendations and faster pathways to content, guided by deep behavioral insights and viewer input.
When we set out to rethink the Home Screen, we knew we should listen to the people who use it every day.
So we talked to the viewers, we tested extensively, and we pushed until the design and the data lined up for a meaningful update.
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