Roku Rolls Out Major Home Screen Redesign Focused on Personalization and Speed
By
Todd Spangler
Plain bagel done well. Pleasantly substantive.
Summary
Roku has unveiled its biggest home screen redesign in over a decade, rolling out a more dynamic, personalized, and smarter interface aimed at helping viewers find content faster. The update begins rolling out on May 27 across all Roku TVs and streaming devices in the U.S., with plans to expand to additional countries in the coming months.
Key quotes
· 3 pulledRoku's more than 100 million streaming households already watch billions of hours of content every month.
On Wednesday, Roku took the wraps off a new home screen that it says is more dynamic, more personalized — and smarter.
It's meant to help viewers more quickly find their next favorite show to binge-watch.
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