Robin AI Unveils Warm, Tactile Rebrand by Otherway Studio to Transform Legal Tech Identity
By
Abbey Bamford
8mo ago· 5 min readenNews
65/100
Toasty
Bagelometer↗
Properly proved. Has structure, has flavour, has a point.
Score65TypenewsSentimentpositive
Summary
London design studio Otherway has rebranded Robin AI, an AI-powered legal platform, with a warm, tactile identity that challenges traditional legal tech branding. The "New Legal" concept positions law as a business enabler rather than a blocker, using optimistic colors and tactile elements to create a more approachable and human-centered visual identity for the legal technology sector.
Key quotes
· 4 pulled"New Legal" - the creative strategy that drove the rebrand
"Robin allows its users to fully control and understand"
"law not as a blocker but a business enabler"
"visual world rooted in optimism, tactility"
Legal AI platform Robin has unveiled a new identity by London studio Otherway. The rebrand positions law not as a blocker but a business enabler, with a visual world rooted in optimism, tactility,...
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