Rico Nasty's "Rituals" sparks reflection on producer Kenny Beats' rebranding to Kenneth Blume
By
Tom Breihan
Properly proved. Has structure, has flavour, has a point.
Summary
A commentary piece discussing producer Kenny Beats' rebranding to his legal name "Kenneth Blume" and his recent career successes, while humorously lamenting the loss of the "Kenny Beats" moniker. The article uses a new Rico Nasty single as a jumping-off point to explore this producer's name change and evolving musical direction.
Key quotes
· 3 pulledWhen are we getting Kenny Beats back again?
Kenny Beats has done a whole lot of great rap production; 'Kenneth Blume' has not.
It feels especially ridiculous to write about a new Rico Nasty single produced by 'Kenn
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