Reddit Tests Blocking Mobile Website Access to Push Users Toward Its App
By
Tim Hardwick
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
Reddit is testing a change that blocks mobile web visitors from accessing the site, instead showing a non-dismissible popup that forces users to download the official Reddit app. The company confirmed this is a test for a small subset of frequent logged-out mobile users. The move has been met with significant backlash from users who prefer the mobile web experience over the app.
Key quotes
· 3 pulledIf you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to 'get the app to keep using Reddit.'
A Reddit spokesperson told Ars Technica that it was 'a test for a small subset of frequent logged-out mobile users that prompts them to download the app after visiting the site.'
These users are already familiar with Reddit and we've
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