UK regulation forces Google to let publishers opt out of AI search features
By
Sarah Perez
Fresh out the oven, still warm. Top of the tray.
Summary
The U.K. has imposed regulatory requirements on Google requiring the company to offer publishers a way to opt out of having their content used in generative AI search features. Google has announced compliance, and will provide a toggle in Search Console for publishers to opt out. Once opted out, publisher sites will not appear in Google's AI Overviews, AI Mode, or other AI search features. The option will first be tested in the U.K. before a global rollout.
Key quotes
· 4 pulledThe U.K. has just imposed legal guardrails on Google's AI search onslaught.
Google announced compliance with the U.K.'s regulatory requirements, which state that the tech giant must offer publishers a way to opt out of being aggregated into AI search.
To opt out, publishers will be able to use a new toggle in Google's Search Console, a free service that allows website owners to manage their web presence in Google's search results.
Once opted out, the publisher's site will not be shown in Google's generative AI Search features, like AI Overviews, AI Mode, or AI Overviews
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