Pinterest launches experimental AI shopping app 'Ask Pinterest' with conversational product discovery
By
Sarah Perez
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
Pinterest has launched an experimental AI-powered shopping app called "Ask Pinterest" that enables conversational product discovery and recommendations. The app allows users to interact with Pinterest's visual discovery engine through natural language queries. Alongside this, Pinterest introduced the Pinterest Model Context Protocol (MCP) for advertisers and other AI ad tools. The announcement comes ahead of the Cannes Lions adtech conference, which is focusing on AI's role in advertising.
Key quotes
· 2 pulledPinterest on Wednesday announced a new experimental app called 'Ask Pinterest' that will allow the company to explore a more conversational approach to shopping and product discovery
The news comes just ahead of the adtech industry's annual gathering at Cannes Lions, which is this year mainly focused on how AI can serve the needs of advertisers
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