Google Launches AI Shopping Features Including Store Calls and Automated Purchases
By
Mia Sato
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Summary
Google is launching new AI-powered shopping features in the US ahead of the holiday season, including conversational shopping in search's AI Mode, AI-generated buying guides, price tracking, and an AI tool that can call local stores on behalf of users to check product availability and make purchases. The features aim to streamline the shopping experience by automating tasks like product comparison, price monitoring, and checkout processes.
Key quotes
· 4 pulledGoogle is infusing artificial intelligence into just about every part of how people shop online — including having an AI tool call local stores on a human's behalf and purchase items automatically.
Beginning Thursday (and ahead of the holiday shopping season) Google users in the US will have access to a slew of new AI shopping features, targeting tasks like searching for products, comparing similar items, tracking prices, and finally hitting check out.
First, Google is adding conversational shopping to search's AI Mode, allowing users to describe what they're looking for in natural language and get AI-generated buying guides.
The AI tool can call local stores on a user's behalf to check product availability, ask about pricing, and even make purchases automatically.
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