Pentagram Redefines TwelveLabs' Identity with Focus on Video as Volume
By
Abbey Bamford
1y ago· 4 min readenNews
65/100
Toasty
Bagelometer↗
Solid neighbourhood-bakery energy. Trustworthy and warm.
Score65TypenewsSentimentpositive
Summary
Pentagram rebrands TwelveLabs, an AI company, with a focus on visualizing video as volume, transforming complex AI technology into a compelling visual language.
Key quotes
· 2 pulledThe 'video as volume' idea became our way of visualising their technology,
With a focus on clarity, motion and modularity, Pentagram's new identity for TwelveLabs transforms complex AI technology into a compelling visual language that balances intelligence with warmth.
With a focus on clarity, motion and modularity, Pentagram's new identity for TwelveLabs transforms complex AI technology into a compelling visual language that balances intelligence with warmth.
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