Consumer Reports investigation finds Uber and Lyft show different prices to different riders for the same trip
By
Jing Feng, Vicky Nguyen
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Summary
A Consumer Reports investigation reveals that Uber and Lyft riders frequently see different prices for identical rides requested at the same time on the same route. The discrepancies can be dramatic, and the report suggests that both companies use the vast amount of customer data they collect within their apps to predict what individual customers might be willing to pay, leading to personalized pricing.
Key quotes
· 3 pulledA Consumer Reports investigation released Tuesday found that Uber and Lyft riders often see different prices for the same ride, even when they request it at the same time, along the same route to the same destination.
The new report found the discrepancies can be dramatic.
Derek Kravitz, the lead author of the report, said that Uber and Lyft have access to a huge amount of customer data within the app and that this information could be used by the companies to predict what a customer mi
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