Nikon uses lower pricing and in-house manufacturing to challenge ASML's lithography market dominance
By
Luke James
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
Nikon's new president and CEO, Yasuhiro Ohmura, announced the company will aggressively price its argon fluoride (ArF) lithography tools below market leader ASML to win back customers. Leveraging in-house manufacturing to reduce costs, Nikon is in advanced discussions with major U.S. and Asian chipmakers, with some negotiations nearing purchase orders. This strategy comes after Nikon shipped only 11 ArF systems, reflecting a difficult period for the business as it tries to break ASML's dominance in the lithography market.
Key quotes
· 3 pulledNikon will try to win back lithography customers by selling argon fluoride (ArF) tools for less than market leader ASML
Ohmura, who took the role in April, said Nikon is talking to several large chipmakers in the U.S. and Asia about fresh ArF orders, with discussions 'nearing purchase orders.'
Nikon shipped 11 ArF system
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