Nike's FLORA job requirement highlights the rise of a new creative AI platform for professionals
By
Tom May
A baker's-dozen of insight crammed into one ring.
Summary
Nike's job listing requiring "Mastery of FLORA" signals the rise of FLORA, a unified creative environment positioning itself as infrastructure for professional creative work. The article explores how teams from Pentagram, Lionsgate, AKQA, MSCHF, and Red Antler are adopting FLORA, and features an interview with co-founder and CEO Weber Wong about what makes the platform compelling for creative professionals.
Key quotes
· 3 pulledMastery of FLORA. Not Photoshop mastery, not Midjourney expertise.
FLORA, a unified creative environment that's quietly positioning itself as infrastructure for professional creative work.
Creatives from teams like Pentagram, Lionsgate, AKQA, MSCHF, and Red Antler are now all using FLORA in their workflows.
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