New Creative Studio Mischief Maker Aims to Revive Brand Storytelling
By
Abbey Bamford
Toasted just enough. A reliable bake, gently seasoned.
Summary
Mischief Maker, a new creative studio founded by Natalie Prout and Vini Vieira, aims to inject creativity and spark back into branding by breaking away from traditional processes. The studio was launched to revive brand storytelling through bold and thoughtful mischief.
Key quotes
· 3 pulled2024 was a year of real transition for both of us. We were each asking, 'Where to next?'—still wanting to make meaningful, impactful work
Fed up with bloated processes and predictable design, Mischief Maker launches with a mission to revive brand storytelling through bold, thoughtful mischief.
Officially launched this month, Mischief Maker is the product of what both Natalie and Vini describe as a year of transition and questioning.
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