Naked Paper's Sustainable Rebranding by Otherway
By
Abbey Bamford
Toasted just enough. A reliable bake, gently seasoned.
Summary
Naked Paper, formerly Naked Sprout, undergoes a rebranding led by creative studio Otherway to position its unbleached, brown toilet paper as a premium, sustainable product challenging industry norms of bleaching and marketing spin.
Key quotes
· 3 pulledSustainability can be beautiful, honest, and even a little bit cheeky.
Naked Paper repositions its unbleached, brown toilet paper as a premium, purpose-driven product.
The rebrand challenges industry norms of bleaching, fluff, and marketing spin.
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