Shaftesbury Appoints Jay Bennett as SVP of Franchise Strategy to Expand 'Murdoch Mysteries' IP
By
Jesse Whittock
Summary
Canadian production company Shaftesbury, known for the long-running series 'Murdoch Mysteries', has appointed veteran producer and media strategist Jay Bennett as Senior Vice President of Franchise Strategy & Innovation. Bennett will lead the company's efforts to expand its intellectual property across multiple platforms, audiences, brand partnerships, and emerging media ecosystems. He made his first public appearance in the role at SXSW London, appearing on a panel about building TV fandom alongside actor Jason Mewes.
Source
DeadlineShaftesbury Appoints Jay Bennett as SVP of Franchise Strategy to Expand 'Murdoch Mysteries' IPdeadline.comKey quotes
· 3 pulledEXCLUSIVE: Canada's Shaftesbury is doubling down on the franchise game.
The Murdoch Mysteries maker has named Jay Bennett as its Senior Vice President, Franchise Strategy & Innovation
Bennett made his first public appearance in his new role this week at SXSW London, where he joined actor, comedian and Murdoch podcast host Jason Mewes on a panel titled 'Murdoch Mysteries: Always On – Building TV Fandom that Outlast'
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