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Momfluencers Promote AI as a Parenting Substitute Amid Absent Male Partners

By

Ej Dickson

2d ago· 8 min readenInsight

Summary

This article examines the trend of "momfluencers" and mothers turning to AI tools like ChatGPT as a substitute for absent or unhelpful male partners in parenting and household management. It highlights how women are outsourcing tedious tasks such as bedtime routines, meal planning, and emotional labor to AI, while also selling courses teaching others to do the same. The piece critiques the underlying issue: rather than demanding more equitable participation from fathers, society is normalizing AI as a "coparent," raising questions about gender roles, labor distribution, and the tech industry's role in filling domestic gaps.

Key quotes

· 3 pulled
"Every single day, it took like two to three hours to put her to bed," the brand consultant from Zurich recalls. "She'd scream and fight and we would all be so exhausted and frustrated by the end of the day."
"Momfluencers Are Pitching AI as a Better 'Coparent' Than Men"
Moms are outsourcing tedious household tasks to ChatGPT and selling courses teaching others to do the same.
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Moms are outsourcing tedious household tasks to ChatGPT and selling courses teaching others to do the same. Where are all the dads?

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