Mindbody and ClassPass Unite Under Playlist to Transform Wellness Experiences
By
Abbey Bamford
A second-rack bagel that's nearly first-rack. Tasty stuff.
Summary
Mindbody and ClassPass have joined forces under the new parent brand Playlist to revolutionize wellness experiences by focusing on personalization and real-world connections. Playlist aims to enhance well-being accessibility through a unified vision that integrates technology with human-centered experiences.
Key quotes
· 3 pulledPersonalisation and real-world connection are becoming increasingly valued in our evolving digital world.
Playlist is the latest step in bringing together fitness, wellness, and lifestyle businesses worldwide, setting a new vision for a more personalised, human-centered experience economy.
Playlist is an umbrella brand that unifies Mindbody, Booker, and ClassPass under a common goal of making well-being more accessible and intentional.
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