Microsoft's Bing Gains Search Market Share from Google with AI Overhaul
By
Tom Warren
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Summary
Microsoft's AI-driven overhaul of Bing has successfully captured search market share from Google, evidenced by a 13% growth in search and news advertising revenue, totaling $1.6 billion over the last fiscal year. Higher search volume and revenue per search contributed to this growth, with strategies like Bing Chat and Edge integration playing key roles.
Key quotes
· 3 pulledMicrosoft CEO Satya Nadella wanted to make Google dance two years ago, with an AI overhaul of Bing that was designed to steal Google’s all-important search market share.
Excluding traffic acquisition costs, revenue had increased by 20 percent thanks to 'higher search volume and higher revenue per search.'
Bing has been taking search share off Google on desktop. Microsoft’s tricks to keep people on Edge and Bing, as well as Bing Chat, have helped.
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