Microsoft Acknowledges AI Search Summaries Reduce Website Clicks and Traffic
By
Barry Schwartz
A respectable bake. You'd come back tomorrow for another.
Summary
During a Microsoft webinar, Senior Product Marketing Manager James Murray presented a slide stating that AI summaries in search results reduce clicks and website visits. The slide was shown around the 9:30 mark of the presentation titled "How to successfully navigate the human, LLM, and agentic web," though Murray did not elaborate extensively on the point. The article highlights Microsoft's acknowledgment that AI-generated search summaries may decrease traffic to external websites.
Key quotes
· 1 pulledAI summarizes results, reducing clicks and website visits.
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