Meta launches paid add-ons for Instagram, Facebook, and WhatsApp alongside AI subscription tiers
By
Maximilian Schreiner
Reliable enough to start your morning with. Toast it again tomorrow.
Summary
Meta is launching paid subscription add-ons for Instagram, Facebook, and WhatsApp globally, alongside a separate paid AI offering. The basic social media add-ons cost $2.99-$3.99/month and offer cosmetic perks like story stats and custom icons. The AI tiers — Meta One Plus ($7.99) and Meta One Premium ($19.99) — represent a strategic shift to reduce reliance on ad revenue and justify massive AI infrastructure spending to investors. Meta Verified remains a separate program.
Key quotes
· 4 pulledMeta is rolling out paid add-ons for Instagram, Facebook, and WhatsApp worldwide while building a separate paid AI offering.
The move is meant to reduce the company's dependence on ad revenue and likely to justify its massive AI infrastructure spending to investors.
Instagram Plus and Facebook Plus cost $3.99 a month, WhatsApp Plus runs $2.99.
Meta One Plus ($7.99) and Meta One Premium ($19.99)
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