Meta tests AI subscription services in bid to diversify beyond advertising revenue
By
Jonathan Vanian
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
Meta is testing AI-powered subscription services for its Meta AI app and website, marking another attempt to diversify revenue beyond its core advertising business. The company is launching paid offerings in Singapore, Guatemala, and Bolivia, alongside premium subscription plans for Instagram, Facebook, and WhatsApp. This move reflects CEO Mark Zuckerberg's bet that AI can succeed where past non-advertising ventures have struggled, though Meta's historical track record with diversifying revenue streams remains mixed.
Key quotes
· 3 pulledMeta is once again trying to prove it can make money by doing something other than selling ads.
It's not a strategy that's worked in the past, but CEO Mark Zuckerberg is betting artificial intelligence will bring better results.
The company said this week that it will begin testing two subscription services for its ChatGPT-like Meta AI app and website.
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