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Mastodon introduces email newsletters to help creators grow audiences beyond the platform

By

Sarah Perez

2h ago· 3 min readenNews

Summary

Mastodon, the decentralized social networking platform, has introduced email newsletters in its latest software release. This feature allows writers to send their posts directly to subscribers' inboxes, even if those subscribers don't have a Mastodon account. The move aims to solve the open social web's challenge of audience growth by enabling creators to build portable audiences outside the platform, helping Mastodon evolve beyond being just an alternative to X or Threads.

Key quotes

· 3 pulled
Mastodon, the open, decentralized alternative to Big Tech apps like X and Threads, is betting that email could help solve the open social web's biggest problem: audience growth.
With the software's latest release, the social networking platform is introducing email newsletters, a feature that will allow writers to send their posts directly to subscribers' inboxes, even if those subscribers don't have or want a Mastodon account.
The feature could allow Mastodon to evolve beyond being just another X alternative, and provides a way for creators to build portable audiences on the decentralized web.
Snippet from the RSS feed
Mastodon’s newly launched newsletter feature lets anyone subscribe to creators by email, even without a Mastodon account.

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