LVMH prioritizes soil health and regenerative agriculture in wine strategy
By
Vinetur
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
LVMH is making soil health and regenerative agriculture a core part of its wine and spirits strategy, as announced at the third World Living Soils Forum in Arles, France. Antoine Arnault, LVMH's head of image, communication and environment, stated the group will maintain and accelerate its environmental goals despite economic pressures and geopolitical instability. The initiative positions regenerative agriculture as essential to climate resilience, water management, biodiversity, and terroir protection in vineyards.
Key quotes
· 3 pulledAntoine Arnault, LVMH's head of image, communication and environment, said the group would keep and accelerate its environmental goals despite economic pressure and geopolitical instability.
LVMH is putting soil health at the center of its wine and spirits strategy.
Regenerative agriculture is no longer a side issue for vineyards but a core business concern tied to climate risk, biodiversity and water management.
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