Liga Portuguesa Contra o Cancro lança campanha antitabágica focada na prevenção juvenil
By
LUSA
Toasted just enough. A reliable bake, gently seasoned.
Summary
The Portuguese League Against Cancer (LPCC) has launched a new national anti-smoking campaign targeting adolescents and pre-adolescents, timed for World No Tobacco Day. The campaign's message is "Smoking? Don't start," shifting focus from adults to younger audiences to prevent tobacco initiation, including e-cigarettes and new nicotine consumption methods.
Key quotes
· 2 pulledAo contrário do que aconteceu anteriormente, em que a campanha era dirigida sobretudo aos adultos, agora achámos que era fundamental também incidirmos numa camada mais jovem, numa altura em que efetivamente há a iniciação do tabaco
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